Eloura’s pledge is to care for the environment; hence our products are sustainably sourced. Our products are biodegradable and most of the packaging is recyclable. Our aim is to be 100% biodegradable and fully sustainable with Eloura’s product & packaging by 2022.
No harmful chemicals, Sodium lauryl sulfate (SLS), Cocamide DEA or parabens are used in Eloura’s products and there is no artificial colouring or chemical based fragrance. Because Eloura is a cruelty-free brand, there is no testing on animals in our product development.
Ecopure is an active enzyme that is integrated into all of Eloura’s plastic packaging to ensure that the product will biodegrade in landfill within 5-10 years.
Eloura uses 100% sustainably sourced Australian native and grown essential oils and is free from gluten for people that suffer from allergies and skin conditions such as eczema.
Formulations
Our formulations of shampoo, conditioner, body wash and body lotion contain no sodium lauryl sulphate, colour ingredients, fragrance of any kind, cocamide DEA, parabens and are safe to use on the skin and hair. Formulated by our leading chemist in Australia, for sensitive hair and skin, the Eloura range does not irritate or harm the body in any way. Our formulations are also gluten-free. .
Essential Oils
We are proud to say that our Eloura hair care and body care products contain 100% sustainably sourced Australian essential oils.
Soaps
Our soaps are made from natural ingredients and contain palm oil that is harvested in a sustainable way that does not destroy old-growth forests. The farms we source our palm oil are from include a diverse range of vegetation to allow animals to live amongst the plantations. This also retains the soil quality and the nearby ecosystem. Every Soap is made using natural ingredients, essential oils and shea butter.
Ecopure
Plastic packaging for tubes, bottles and dispensers are made using Ecopure ingredients. This enzyme, which is added into the plastic, increases the biodegradability of the plastic from 100-1000 years to only 5-10 years when in a landfill. All plastic bottles and tubes are fully recyclable after use.
Paper Packaging and Dry Amenities
Eloura’s white packaging, which is used throughout its product range, is made with 70% recycled paper that is turned into pure white paper to create a premium texture and feel that does not look re-used. This packaging cn then be recycled again, lowering our environmental footprint.
All our dry amenities that are generally used for hygiene purposes are free of plastic wrap (OPP) and are now sealed using biodegradable cornstarch.
Other dry amenity items, including our razor, toothbrush and sewing kit, have been improved sustainably by using over 50% biodegradable cornstarch. The small, sanitary bag sachet is made from biodegradable paper with lining.